Short-form video has become an essential tool for brands looking to grow online. But producing it consistently and at scale is difficult—unless you use a platform built specifically for that. KlipCut simplifies the entire process with its Clip & Earn campaign model, allowing you to turn your long-form content into a continuous stream of high-performing short videos, created by real creators.
This guide walks you through how to launch your first campaign on KlipCut.
Step 1: Upload Your Long-Form Content
Start by uploading the content you already own. This could be a product webinar, founder interview, podcast episode, or a customer success story.
Examples of content you can upload:
- A two-hour podcast on SaaS growth
- A marketing webinar titled “Growth Strategies 2024”
- A 45-minute CEO interview with key insights
Once uploaded, KlipCut prepares your content for creators to access and clip.
Step 2: Configure Your Campaign
Next, KlipCut helps you set up your campaign in just a few steps:
- Define your campaign rules, including branding, clip duration, and content guidelines
- Set payout rules for creators (e.g., $0.05 per 1,000 views or $2 per approved clip)
- Invite creators from KlipCut’s built-in network or share the invitation link publicly
When your configuration is complete, your campaign goes live and is open for creator participation.
Step 3: Creators Join and Start Clipping
As soon as your campaign is live, creators begin watching your uploaded content and producing clips optimized for platforms like TikTok, Instagram Reels, YouTube Shorts, and Twitter.
You get access to:
- Creator profiles, clips submitted, and follower counts
- Breakdown of clips by platform
- Live updates on total clips created and status of each one
This turns your long-form content into dozens of brand-approved, short-form videos without needing an in-house editing team.
Step 4: Track Performance in Real-Time
KlipCut offers a powerful dashboard where you can track:
- Total views generated across platforms
- Cost per view and clip performance
- Top-performing creators and clips
- ROI metrics including virality rate and brand exposure growth
This data helps you understand what content resonates most and which creators deliver the best results.
Step 5: Let KlipCut Handle Payouts
Once views start accumulating, KlipCut automatically calculates payouts and disburses them to creators based on your campaign rules.
You’ll see:
- Weekly payout reports per creator
- Total amount paid out and average cost per view
- Transparency into your performance-to-spend ratio
This automation lets you scale without worrying about managing payments manually.
Why KlipCut?
KlipCut is the only self-serve SaaS platform that lets brands launch, manage, and automate Clip & Earn campaigns end-to-end. From content upload to payout, KlipCut handles the entire workflow so you can scale short-form video production efficiently, affordably, and at speed.